“Sometimes you know what you want, but you don’t know how to put it. Superlab helped us capture all our ideas and transform them into a unified vision.”

Tom Florquin, Digital Marketer at Bringme

Photo Bringme@2X

The challenge

Bringme approached us to design and build their new website. That might seem like a pretty straightforward question, but there was one big catch to it. As a scale-up in a young market, the company has to address many different stakeholders with very different arguments. On the one hand for example, there’s the online shopper who wants to receive or return a package and the courier who delivers it. On the other hand there are facility managers, property developers and others who decide whether or not they even want a Bringme locker in their building. And on top of that, there are policy makers, potential investors and new employees for whom the website had to be equally attractive. Now that’s something else.

Our approach

Bringme approached us to design and build their new website. That might seem like a pretty straightforward question, but there was one big catch to it. As a scale-up in a young market, the company has to address many different stakeholders with very different arguments. On the one hand for example, there’s the online shopper who wants to receive or return a package and the courier who delivers it. On the other hand there are facility managers, property developers and others who decide whether or not they even want a Bringme locker in their building. And on top of that, there are policy makers, potential investors and new employees for whom the website had to be equally attractive. Now that’s something else.

Information architecture

First we defined separate user roles for the platform and sketched out what we assumed would be the most frequent user flows. We tried to find a place for every piece of information in a way that took these user journeys into account, but still made sense from a structural perspective. The aim was to help visitors easily find the information that was most relevant to them, without having to muddle through tons of information that was not. On top of that, we decided that every page had to be designed as a landing page, so each journey could start anywhere.

Remix and improve

We spent several days remixing and improving existing UX patterns and finally came up with a concept that could work. We decided to design a separate section for end users. For decision makers we split up the information into three segments: office, home and campus. Following in the footsteps of apple.com, we landed on the idea of a double navigation bar.

Story frames

With the big challenge of IA and navigation behind our backs, we collaborated with our client on story frames. Page after page, we figured out what needed to be told and how we could tell it in a compelling and consistent way. We co-created the building blocks for the website that would serve as input for both visual design and copywriting.

UI design

We designed a light and airy visual language to match the minimalist design of the lockers, using whitespace, typography and photography as the most important design elements. We kept the vibrant Bringme green as a highlight color but expanded the color palette, resulting in a fresh but warm style, that will also be used for the iOS and Android app.


Front-end architecture

If there’s one thing we’re proud of at Superlab, it’s the way we build our stuff. For this - and every other - project, we took a component-based approach. We wanted to ensure sustainability and scalability of the platform, and lay the groundwork for a consistent customer experience across all digital touchpoints.


Content management system

We built a top-notch CMS to give our client full flexibility after the project was delivered. We chose Craft because of its perfect balance of structure and flexibility. Contrary to some other frameworks, Craft doesn’t make assumptions on content and how it will be presented, allowing developers to build exactly what’s required, without compromise.